Youth Today

Delivered by Barbara Streibl and Fatih Oezcan, Ban All Nukes generation Ambassador Cabactulan, distinguished delegates, ladies and gentlemen Today at this historic NPT conference more youth are present than ever before. We came from all over the world to this year's Review Conference with a great notion of hope. This is a message we want to spread and gain momentum. We believe it is crucial that this positive and enthusiastic atmosphere will be maintained and transformed into a positive outcome. At this Conference we discuss disarmament, defence, deterrence, non-proliferation, sovereignty, security doctrines, technical issues and more. The main reason we pursue these negotiations is our common objective of security. At the heart of this security, which our governments work so hard to protect, is something even more important: life. We must ask ourselves: How can we best preserve and protect all life on this planet? What do we need to ensure the true fulfilment of the human rights our governments have committed themselves to? We would like to give you an impression of what we are talking about when we talk about life. Life is what matters. Our families and friends should be our motivation to abolish a weapon that could destroy their lives. We asked young people from around the world what they love in their lives. Today we have the pleasure to present you some of their answers. I love going to my football academy and scoring goals, I love my family and having dinner with them, and many more things – Ishaan Jha, 15 years from India I love my family. No matter what happens, they love me for nothing and I feel a special bond between us. I love them as well as I thank them. – Sumi Iyo, 25 years from Japan I love to cut, to glue and to draw. I love making things for my mum. – Gianna Sauer, 4 years from Germany What type of security do we need, to ensure the ultimate aim: preserving life? We know the question of security is difficult, there is a multitude of factors to consider; however, one thing is clear: nuclear weapons are not the answer to our problems. Their indiscriminate nature goes against the progress that has been made in the implementation of international human rights over the course of the previous century. All people are entitled to the right to life, and no nation can define others as unworthy of this right. By maintaining nuclear weapons, states have the ability to indiscriminately kill whole populations of peoples and render the environment uninhabitable for generations to come. In signing the UN Charter, states committed themselves â€Å"to promote the establishment and maintenance of international peace and security with the least diversion for armaments of the world's human and economic resources†. Nuclear weapons provide none of this. Today, the money, technology and human intelligence that is being devoted to these instruments of death, could instead be devoted to the preservation of life. With other, more viable alternatives we don't see any need for any country in this world to maintain nuclear arsenals, to stick to nuclear weapons and nuclear power plants, to invest in arms and create toxic, radioactive waste, targets for terrorists and increase the risk of proliferation. A safer world and one without nuclear weapons must Civil Society Presentations—2010 NPT Review Conference—Youth eflect the principles of â€Å"our common future† and â€Å"our shared security†, a security that benefits every human being. Governments need to invest in human security by ensuring enough clean drinking water, sufficient food and access to necessary medical care. The world I want to live in is a world in which the countries of the global north will look at those of the global south as friends and partners who are deserving help. We need to gain mutual benefit and work together removing all that threats future generations. In the very least it is the kind of world I want my children to inherit. – Agyeno Ehase, 27 years from Nigeria As human beings we have the ability to be creative, so let’s not use our ability to destroy the world. Suzy Elwakeel, 26 years from Sudan â€Å"Save the earth, it’s our only source of chocolate! † It's a quote which can seem trivial, but it's true! We always speak about petrol which is running out, but we don't mind about what will be of us when many little things which seem insignificant will disappear†¦ flowers, insects, chocolate†¦ Let's think about it! Marie Orset, 20 years from France Our generation was born after the Cold War. We had nothing to do with the creation and proliferation of these weapons. The Cold war is over and humanity is facing new problems. These 21st century problems cannot be solved by 20th century weapons. We are young and we have new ideas. We are growing up in a globalized world, where modern communication and technology connects so many of us. Today young people have friends all around the world. People in other countries are no longer distant and strange enemies o us. We speak to them every day. Therefore we are able to build trust. We do not have to fear foreign cultures and religions. Weapons are not protecting us from potential enemies – they are creating them. But communication gives us the ability to bring down borders. Nuclear weapons are now 65 years old. Don't you think it's time for compulsory retirement? I love that the Dutch youth and a lot of European youth have the privilege not to have experienced war. Wouldn’t it be great if that remains that way and will be established for everybody? Franka, 26 years and Welmoed, 27 years from the Netherlands More than anything in my life I love those brief encounters with strangers that make me feel we are all in this together. – Kirsten Stromme, 23 years from Norway For me it is important that my family and I have a save future in a secure country. – Elena Sipachova, 21 years from Belarus The stability and security promised us by nuclear weapons is simply a facade behind which the awful truth resides. We, the young generation, have the courage to speak and act on the truth. The truth about the terrible effects of nuclear weapons, about the unacceptable and incalculable consequences of the future use of nuclear weapons, and the huge waste of human and financial resources, the harm to human beings, plants, animals and habitats, their contribution to the problem of climate change; and their potential to cause irreversible damage to all of us and future generations. We ask diplomats, experts, members of armed forces, public officials, and civil society, to have courage and to act on the truth. U. S. President Obama has pointed to the desired goal at the horizon: a world free of nuclear weapons. Civil Society Presentations—2010 NPT Review Conference—Youth Now is the time to make concrete steps. We call on all nuclear capable states to commit themselves to the goal of Global Zero. We have to abolish the threat of causing a humanitarian and environmental catastrophe in less than half an hour. The time to start serious negotiations on a framework of agreements banning nuclear-weapons must be taken these weeks here in New York. The ultimate goal must be a world where nuclear weapons are illegal and no longer exist. The way to reach this goal is a Nuclear Weapons Convention. Each year since 2005 we have stood here in front of you, asking and pleading for you to be reasonable and to think about our future, and not to leave us the legacy of fear, threats and death. We have seen no real actions or courageous leadership. So today, we ask once more for all states to begin real, honest and fruitful negotiations leading to a nuclear weapons free world. We do not want our governments to be in constantly hostile postures. We, the youth and we, the people want you to take us into account when you plan our future. We must remember that the decisions taken this month do not only have an impact on us, but on the future of your children, the future of our children and grandchildren. Now this is what counts and why it is up to all of us, to change hope into reality. We thank you for your attention. And we and all future generations will thank you for abolishing nuclear weapons.

Romeo and Juliet Diary Entries

Dear diary, as it is the first time I am writing to you, I would like to tell a little concerning myself. My name is Romeo, and I come from the Montague family, with my dad Mr. Montague and my mum Lady Montague. I am sixteen. Not that I have a high regard for myself, but I have to say that I am quite attractive, bright and sensitive. I live in the middle of a fierce fight between my family and the Capulet’s. This battle has started ages before I was born, and will keep on going for generations and generations. Sincerely, I think that this fight is foolish, and that violence doesn’t make thing different and by no means will between our two families. I take the Capulet’s as equal to us, and nothing will alter my mind. I feel that this day couldn’t get any worst for me. You see I like this girl from the name of Rosaline, but she doesn’t return her affection towards me. This made me miserable for the whole day, and I had not the desire to see any people. I went around the region, and went into profound thinking and came to the point that there was no more point of breathing if I could never get will my beloved Rosaline. The only person informed about my love for her is my dearest cousin â€Å"Benvolio†. I told him how I felt, and how I couldn’t live without her, and he gave me the advice of going with him tonight at the masked party at the Capulet’s mansion. Dear diary I hope my cousin is right and if not what should I do? 21 April Dear diary, I am writing to tell you that I have forgotten about Rosaline in my heart and that at ball, at the Capulet’s I have fallen in love, from the first moment I saw her, and she unclasp my heart, and treed it from the thing I thought I loved and fixed it only on her. You see the moment I laid sight upon her; she engulfed my feelings upon her, and made me forget about Rosaline. The only shocked I had was after the tender kissed I got from laying my lips on hers, was that I later on learned that she was a Capulet. She is a thirteen-year-old girl, she is one of the most gorgeous girls I have ever laid eyes on, and her eyes reminded me of starts lighting upon a dark night. Even though she is of the enemy family, I thought that in any cases love was possible, and that without letting both siblings know I could forever be with her, and that in any cases we could run away together. On that night, after the ball, I have left both Benvolio and Mercutio and went climbing up her balcony, and from both side we exchanged our vows. When she was done with hers, I stopped her mouth with a kiss after having heard enough, and my heart was beating so fast that the night with her passed so fast till the moment I had to leave, which made it hard to take out my sight upon her perfect shadow. 25 April A few days later, I had gone through some with Juliet, and I finally think she is the one I want to be with. I hurried early in the morning to Friar Laurence who for me is some kind of second father, and at the same time a best friend which I tell everything to. He is quite old, and works in a small church in the middle of a field of roses. When I arrived their, I jumped in his arm, and him exited to see me, I thought it would be a good moment to actually express my feelings for Juliet. But after I have told him that I have no more feeling for Rosaline, but for the Capulet’s daughter, he turned his head away from me, and kept on walking. He then stopped and told me that what I am doing will just make the relation between both family more complicated, but the more he thought of it, the better it was for both families, so he agreed to the marriage, and on very special day we got married. 27 April Dear diary, after I have thought that nothing could ruin the joy that I had in my heart for a couple of days, well it actually did. When I went to see Benvolio and Mercutio to tell them some of the good news, well there was a fight going on in the center of the village. Tybault, which is Juliet cousin, came to our territory, and asked for trouble, and Mercutio which could not refuse a fight, decided to fight against Tybault, which I tried to make it not happen, but by falling, the fight ended by dearest Mercutio to die in my hand from Tybaults sword. Without any pretoughts, I rushed to Tybault and killed him as revenge towards Mercutio. And this is when everything turned into hell. As the prince kept on saying, that if by any means a fight was happening between then two families, the one responsible was ask to be killed. So after having killed Tybault I thought that the best idea was to flee and go hide somewhere outside the region where nothing could happen. But would Juliet be ok? How would she get any of my news? What should I do? 02 May It as been five days since I didn’t see my beloved Juliet, and I am going crazy without her. I keep asking myself those questions, if everything is ok on her side. I would do anything to go back in the past and change the fight which happened. Friar told me that I should stay where I am and not move till I get a letter from him, telling me that everything would be back as usual, except that I would have to run away with my love. I would do anything to see her again, I wouldn’t mind running away till the other side of our planet. The only thing I now must be worried about is whether she is ok, and if everything will go according to plan. I have sent a loyal friend to look on Juliet while I stay and hide in the hut which I am standing in right now, and see whether everything is ok on her side. But when he came back a couple of minutes earlier, he told me that he saw Juliet dead†¦When I heard that I thought that I was gone for, I was already seeing the life falling behind me and that it is impossible that this could have happened. So without the Friar letter, I will think I would have to go to the graveyard and see whether what I heard is in fact true. Next time I will be writing in this diary I would tell how I in fact managed to run away with my Juliet and that we would for ever live happily ever after.

How Gazda Cars and Bomino Printing approach the management of their activities Essay

Advantages * It’s Organised * Their pay is related to their performance, which will motivate them perform better. * Work is carried out in controlled environment. * It’s seen as ‘social’ which motivates workers. * Managers convey ‘moral elite’, trustworthy, broadly motivated to organise & influence others. * Employees have more control of their work (live to work). * Take interesting staff giving feeling of involvement, security & job satisfaction, related to high achievement Disadvantages * Scientific approach used (work to live). * Communication between workers is bad. Not approachable, no influence. * Managers defined as ‘rational economic’, primarily motivated by just money. * Being too nice to staff makes managers look weak. Managers need that power so everything is in control. * Staff can abuse their manager if their needs are not fulfilled, e.g., they can strike. People can respond to many different types of management strategies, but there is no single strategy that will work for all everyone all the time. Therefore, Gazda Cars should refer to Fielder’s Contingency Approach to management. This theory supports the view of the ‘complex man’- i.e. the motives that man has which changes over time and in different situations, can be seen as personal hierarchy. It defines situational favourability, or the ease of influencing followers as the combination of situational factors: leader-member relations, task structure, and position power. Fielder argued that leadership style was innate and that the above three situational factors determined whether task or relations oriented leadership was more appropriate. The main ideas about Contingency Theory are: 1. There is no universal or one best way to manage 2. The design of an organisations and its subsystems must ‘fit’ with the environment 3. Effective organisations not only have a proper ‘fit’ with the environment but also between its subsystems and 4. The needs of an organisation are better satisfied when it is properly designed and the management style is appropriate both to the tasks undertaken and the nature of the work group. The contingency approach opens the door for the possibility that leadership could be different in every situation (Saal and Knight, 1988). It provides a more realistic view of leadership by allowing for complexity and situational specificity of overall effectiveness. As organisations today are faced with continuing changes in technology, environment conditions, and internal processes, this approach can offer a more sophisticated understanding of the leadership process and emphasise the idea of flexible, adaptive leadership that may contribute to the success of a company. However, the various models in contingency theory have been criticised largely for the difficulty in testing the contingency variables selected since variables may affect each other or be influenced by a leader. The complexity of situational factors and various combinations of task and subordinate characteristics makes a single comprehensive test of the model impossible (Wagner and Hollenbeck, 1992). As it is entirely possible that different leaders in the same situation may reach different conclusions about the situation, which may in turn cause them to take very different actions, the practical use of this theory in business is quite limited. Gazda’s Mechanistic Structure Bomino’s Organic Structure – Operates in a competitive & fast changing environment but is not seen as exiting or fun. – They are separate departments for production, sales, marketing, research and development, data processing, accounts and human resource management. – Each member has their own specific role. – Obedience to superiors and loyalty to the organisation are assisted upon. – This structure is old fashioned. The communication usually comes in the form of instructions & decisions issued by superiors and the performance feed back & requests for decisions sent from subordinates. – Work is carried in a controlled environment. Control & authority relationships are structured in a vertical hierarchy. – Operates in a highly complex environment. Tasks are highly specialised. Employees are not clear on how their tasks contribute to accomplishing organisational objectives. – Distributes inkjet & laser printing systems, which is a fast moving product, economically productive. – Department are separated for all the main business functions. – General roles are defined for each member. – Authority relationships & control are structured in a network rather than a hierarchy. – This approach is to do with being nice to staff. Commitment to organisational goals is recommended more then loyalty or obedience. – Teams are set up to work on new product development. Tasks are modified often & redefined by means & mutual adjustment among task holders. – Workers have a variety of tasks which are broad and independent. Relation of task performance to attainment of organisational objectives is emphasised. Gazda’s Role culture Bomino’s Task culture – There are usually job descriptions, rules & procedures to govern behaviour as well as procedures for all activities. – Pay is related to performance. A role culture is one which emphasises conformity to expectations. As Harrison’s theory states, such organizations can be said to be ‘rational instruments for the achievements of specific goals’. – People work most effectively & efficiently when they have relatively, simple clearly defined, circumscribed & measurable tasks. However the company operates in a highly complex fast changing environment. – Here management is seen as completing a succession of projects or solving problems, often as a part of a team. It is ‘project oriented, bringing together the right people’. – The staff get a feeling of involvement; security & general job satisfaction are closely related to high achievement. – Performance is judged by results. – Job satisfaction tends to be high, to the degree of individual participating & group identity. Though the current tall structure and Role culture at Gazda internally complement each other, one can question whether those are the most efficient with regards to the dynamic and highly competitive external environment. Role culture and tall structure is perfectly suited in a stable external environment but cannot maintain maximum productivity in an unpredictable and rapidly changing external environment. Such structures and cultures lack the flexibility to quickly adapt to external influences; it is commonly known that if one cannot adapt to ones external environment then one is in great danger of becoming extinct. It is important to identify the need for reorganisation culture, process and structure. If reorganisation can be justified than the most feasible and effective approach should be implemented to replace its predecessor. The structure at Gazda is a much closed system where information processing and co-operation are slow. It can be said communication is the way to success, hence in order to achieve maximum efficiency champion manufactures need to increase levels of cooperation and information processing to improve the internal environment. Maybe a more organic approach, being an open system which emphasis is placed in group actions; co-operation and team work should be integrated into the present structure and culture along with lateral relationships. The pre dominant advantages of integrating these two new elements are firstly, allowing direct contact between employees and those higher up the hierarchy, hence problems are addressed quicker and time is used efficiently both the current structure and culture will successfully take the business further. In contrast to a tall organisation, a flat organisation will have relatively few layers or just one layer of management. This means that the â€Å"Chain of Command† from top to bottom is short and the â€Å"span of control is wide†. Due to the small number of management layers, flat organisations are often small organisations similar to Bomino Printing. A task culture refers to a team based approach to complete a particular task. They are popular in today’s modern business society where the organisation will establish particular ‘project teams’ to complete a task to date. A task culture clearly offers some benefits. Employees feel motivated because they are empowered to make decisions within their team, they will also feel valued because they may have been selected within that team and given the responsibility to bring the task to a successful end. I say they are both related because the informal structure relates to a particular task carried out by particular groups of individuals working together this is of a similar nature to a task culture. Decision making at managerial levels is more efficient as fewer people need to be informed/included in this process. Thirdly, staff motivation is increased at higher levels of co-operation means employees are not constantly being given simple direct orders by managers. This has a boosting affect on morale and motivation. Last but not least with a free flow of information present, all departments can be encouraged to succumb to change, therefore enabling the organisation to respond to influential external factors. Bomino Printing should remain loyal to the present culture and structure because this will help them build and progress further in the future.    Bibliography Human resource management – Ian Beardwell and Len Holden Management – James A.F Stoner (Fifth edition) Organisations and behaviour – Patrick Corner Principles of scientific management – Fredrick W. Taylor Web sites – http://www.northstar.k12.ak.us/schools/ryn/projects/inventors/taylor/taylor.html http://www.business.com/directory/management/management_theory/contingency_and_system_theory/ http://www.uniqindex.co.za/maslows.htm

Customer relationship management Essay Example | Topics and Well Written Essays - 3000 words

Customer relationship management - Essay Example means that businesses need to reorganize their focus by implanting a strategy geared toward success factors of process, technology, people, and environment. Management process will need to be examined and reviewed in order to make sure that wonderful and effective customer service is being provided (Jones, 2002, p. 11). Businesses can gain an edge nowadays if they are able to form management that focuses on good customer relationship skills. This is often referred to as customer relationship management, or CRM. The notion with CRM is to make sure the focus of the organization is the customer (Denton, 1992, p. 34). Therefore, in order to make the company more customer-centered, it is important to ensure that all employees in the business contribute to the customer in the end. Businesses that have been able to use this concept with success bring together the processes of people and technology. Making this happen requires the company to have a dedicated and focused management process that focuses its end goal on the customer. (Jones, 2002, p. 12). Effective customer relationship management requires much more from the business than paying attention to customer satisfaction. Satisfaction is really just a moderate goal for a business. In order to make customers happy and impressed with the business, they want to feel that the businesses realizes that their individual business is important to the business. In order to do this, the business will need to constantly review their customers’ needs in regards to customer relationship management (Denton, 1992, p. 54). If this is done correctly, the business can retain its customers, and also build up an excellent customer-centered reputation (Kennedy, 1995, p. 78). A good example of this type of strategy is Amazon.com, which uses an individual type feature for each customer’s account, suggesting different books or other items that customers might be interested in. This shows that the company is taking the

International Hospitality Industry Essay Example | Topics and Well Written Essays - 3750 words

International Hospitality Industry - Essay Example The data were collected through in-depth, semi-structured interviews and a review of archival data (Web sites, employee handbooks, newsletters, departmental forms) during 1998, 1999, and 2001. Key contacts included Gord Ahrens, former Director Employee Experience (1998, 1999) and his successor, Kirby Brown (2001). Understanding Human Resource Management: A Framework Within this section four distinct conceptions of HRM are presented: traditional HRM; integrative HRM; strategic HRM; and universal HRM. While empirical support for each of these perspectives exists, due in large measure to their degree of inter-relatedness, emerging research provides compelling support for the universal perspective. Storey (1992) explains that the concept of human resource management has attracted enormous attention and stimulated significant debate among academics and practitioners. (McGunnigle P., Jameson S., 2000, pp.403-421) Traditional HRM Traditional HRM (THRM) has its roots in personnel management. Its focus is on worker productivity through discrete HR practices such as selection, job design, and incentive pay practices (Bamberger and Meshoulam, 2000). Empirical THRM research has tended to focus on the link between these practices and various human behaviour and productivity variables (e.g. turnover, job satisfaction, labour costs). Support for this perspective has been found (see for example, Hackman and Oldham, 1980; Guzzo et al., 1985; McEvoy and Cascio, 1985; Weitzman and Kruse, 1990; Cutcher-Gershenfeld, 1991). It is also not always clear what effect first level outcomes (i.e. reduced labour costs) have on second level outcomes (e.g. product quality, sales, profits). Integrative HRM Integrative human resource... Within this section four distinct conceptions of HRM are presented: traditional HRM; integrative HRM; strategic HRM; and universal HRM. While empirical support for each of these perspectives exists, due in large measure to their degree of inter-relatedness, emerging research provides compelling support for the universal perspective. Storey (1992) explains that the concept of   human resource management has attracted enormous attention and stimulated significant debate among academics and practitioners.   (McGunnigle P., Jameson S., 2000, pp.403-421)Traditional HRM Traditional HRM (THRM) has its roots in personnel management. Its focus is on worker productivity through discrete HR practices such as selection, job design, and incentive pay practices (Bamberger and Meshoulam, 2000). Empirical THRM research has tended to focus on the link between these practices and various human behaviour and productivity variables (e.g. turnover, job satisfaction, labour costs). Support for this pe rspective has been found (see for example, Hackman and Oldham, 1980; Guzzo et al., 1985; McEvoy and Cascio, 1985; Weitzman and Kruse, 1990; Cutcher-Gershenfeld, 1991). It is also not always clear what effect first level outcomes (i.e. reduced labour costs) have on second level outcomes (e.g. product quality, sales, profits).Integrative HRM Integrative human resource management (IHRM) is also interested in the impact of various human resource practices, but focuses on their â€Å"congruency† (Beer et al., 1985).

Problems in Economic Development 's assignment Example | Topics and Well Written Essays - 500 words

Problems in Economic Development 's - Assignment Example b) The underlying tension in the developing world is the lack of antiretroviral drugs that can be used by HIV patients to reduce the multiplication of the virus in the body of those who are affected. This is different from the developed world in that the developed countries have enough of these drugs and can keep the level of HIV/AIDs as low as possible. 3. Health may create a poverty trap between generations because when one gets better health care, his or her level of productivity increases; hence, high level of income. On the other hand, the person from the other generation that gets little or no health care is less productive, and, therefore, earns very little. This change has one generation moving from low health care to high health care; hence, creation of the poverty trap between generations. 4. a) Conditional cash transfer refers to a condition whereby parents were being given cash transfer with a condition of sending their children to school and failure to do so, they would be forced to do it. b) The amount transferred varied based on the level of education and gender. Those who were in secondary schools were to be paid high amounts and those who took girls to school were also subject to high payments. This was to encourage further learning by the children in schools and also encourage girl child education and make girls go to school. c) No. Conditional cash transfers were found not to be more effective than unconditional cash transfers. This was because Malawi tried to use it, but it did not do better, and this suggested that parents should not be forced to send their children to school, but need to be helped

Trading in prophet Mohammed age Essay Example | Topics and Well Written Essays - 750 words

Trading in prophet Mohammed age - Essay Example Mecca was not an oasis city so there was no significant agricultural trade going on. Foodstuffs and other agricultural products are imported from other places, some in Arabia and some from Syria. The trade has been depicted excellently by Muhammad’s life. Early in his career, he has dabbled in trade himself and was particularly good at it. The story is particularly enlightening. Muhammad found himself employed by a wealthy merchant, Khadija who eventually proposed marriage after a fruitful business relationship. Muhammad’s stint as a manager of Khadija’s caravan, earned for him a reputation as hard-working, modest and trustworthy, with many people calling him, al-Amin (the Trustworthy) as a result. (Jackson 2006, p. 3) Muhammad’s experience demonstrated the fact that people, with the right attitude and character could easily thrive in trading and enjoy financial success. After Muhammad and Khadija got married, they were said to have became business partner s and have continued trading successfully. Muhammad, though born to minor nobility, was actually poor because he was orphaned at a very early age. His rise and accumulation of wealth was not entirely out of divine intervention nor an isolated case. There were ample opportunities in trading and many citizens have enriched themselves by taking advantage of them, including women like Muhammad’s wife. ... For a trader, this is an excellent opportunity. The pilgrims needed food, shelter, clothing, among other necessities and luxuries. Organized caravans would carry these kinds of goods from other trading centers like Yemen, Syria and as far as India and Africa. These latter two locations were excellent sources of luxury goods that are quite in demand in Mecca – slaves, ivory, spices. Then, there were the so-called pilgrim fairs, wherein traders sold goods to pilgrims and visitors. Crone (2004) wrote that Mecca became a major market as scholars occasionally mentioned Hudhalis, Kinanis and others selling camels, sheep, slaves and numerous other commodities while Umayya was said to have sold imports on the lower part of the city. (p. 179) In addition, trade has also brought foreign merchants to Arabia as Byzantine and Jewish traders were said to have travelled to Mecca actively selling their wares. The religion variable is further reinforced by the fact that many pilgrim stations i n Arabia had experienced drastic commercial transformations as well. Crone has sufficiently explained this, citing the financial success of cities like Mina, Ukaz, Arafa, Majanna and Dhul-Majaz. (p. 175) In addition, the religious cult that emerged has drawn people from all over that by the latter part of the sixth century, Mecca became a major shrine in Arabia and perhaps the Middle East. Commercial activity flourished further because the cult created a peaceful and stable community that was very conducive to business. Mecca became an important haram in which violence and bloodshed are prohibited. (Donner 2010, p. 35) Traders can come and practice actively without the fear of being molested

Applying the Principles of Instructional Design in E-Learning Research Paper

Applying the Principles of Instructional Design in E-Learning - Research Paper Example Naidu (2006) defines e-learning as â€Å"the intentional use of networked information and communications technology in teaching and learning† (p. 1). E means electronic that signifies the use of the internet in educating students. Furthermore, learning is an act of acquiring knowledge through reading, studying, and applying the skills to measure a person’s understanding of the subject. However, the learning process is rooted on the experiences of students when they use technology. These experiences, whether positive or negative, affect their cognitive understanding of the lessons. Negative experiences develop apprehension in utilizing e-learning, so it is the duty of instructional designer to motivate these students. This paper aims to develop a storyline that will be the basis in applying the principles of instructional design. Storyline The educational system has changed the process of learning through the use of the internet. E-learning has been promoted because it i s more effective in incorporating knowledge on students than ordinary classroom instructions. The students utilize e-mail as a method of communicating with their professor. E-mail contains the link to the instructional materials provided by the professor, which informs students to study. Online learning also includes reviews, tests, and assignments. Students allot time for the application of their learning and professor encourages them to meet the deadline. This method is advantageous to students because they could access their study materials anywhere provided that there is an internet connection. Students living in a rural area are provided with broadband due to the difficulty in accessing their instructional materials. The common trend is that students have their own personal computers at home, while other students rent at the internet cafes. Flexibility is the main characteristic of utilizing information and technology; thus, students can study the course materials depending on their convenient time and place. It is expected that students will get high scores, but during the checking of assignments and tests, the teacher noticed that other students have low scores and only few got an average score. The teacher marvels at the poor performance of students because this reflects to the professor’s method of teaching. Thus, the professor began to study the problems of students in coping with the new method of learning. The teacher wants to find out the problem in his teaching method and begins to investigate on the negative experience that the students encountered. The questionnaires were sent via e-mail that contains the feedback and comments of students. Upon receiving the comments, the instructor discovers that the problems are focused on the instructional materials and the technical aspect. For the instructional materials, the students comment that the learning process was very boring or the materials are not interesting. Due to the monotonous feelin g of students, they never bothered to understand the concept in the text. The result is poor performance or low scores in their assignments and tests. Another comment received by the professor is the limited value of online information. The students complained that the materials are not new, which discourage them to study seriously. The professor wonders because this is in contrast with the study of Merrill (2002) that one of the principles of instruction pertains to the â€Å"

Organisational Culture and Change Management Research Paper

Organisational Culture and Change Management - Research Paper Example The above changes are dealt in with a special focus on the impacts of the same on employees and intervention procedures enabled by the business managers. Organisational Culture and Change Management General Understanding Organisational culture is generally held to be a system of beliefs or values reflected by the employees, staffs, and managers related to a concern that in turn contributes in distinctively separating it from other concerns in the related or other industries. Seven parameters are studies that contribute to the development of such distinct organizational cultures in different organizations. Firstly the culture sets of an organization are dominated by the attribute of risk-taking or the parameter of creativity and innovation ingrained in the employees. Secondly, the behavioral attributes of the people pertaining to the study of an event in a precise or detailed fashion also amount to the development of organizational culture in the concern. Thirdly the cultural paramete rs of an organization are also developed depending on the management styles of whether to study the processes to achieve a desired set of outcomes or to be focused on observing the outcome only. Fourthly again the organizational culture also depends on the degree to which the management body of the concern endeavors to understand the effects of the outcome gained on the people or the human resources of the specific concern. Fifthly the development of the organizational culture also earns relation to the degree of patronage rendered in the cultivation of effective teams. Sixthly organizational culture is also ruled by the degree of aggressiveness or passiveness involved in the pursuit of organizational conducts. Finally in the seventh case organizational culture also earns relation to the fact in whether the concern focuses on stability or whether it focuses on gaining significant growth (Roodt, Odendaal and Robbins, 2009, p.424). The introduction and management of organizational cha nge in a specific cultural context are generally dealt into two essential types. The first type relates that change factor within organizations is a spontaneous or continuous process such that the managers need to focus on planning beforehand to help enable the effective implementation of the process thereby adopted. However, the first thought failed to hold good owing to the changing circumstances in the external organizational environment that in turn required the organization to rightly welcome an emerging technological transition or transformation. New changes in the technological environment of the concern stand as an emergent process in contrast to the pre-planned environment. Adaptation to emerging technological changes helps the organization to stand the test of times and render effective customer and market-driven services.

Foreign Exchange Derivatives Essay Example | Topics and Well Written Essays - 2750 words - 1

Foreign Exchange Derivatives - Essay Example ?rket hÐ °s been Ð °ccompÐ °nied by Ð ° lÐ °g in instituting regulÐ °tory controls thÐ °t would limit the destÐ °bilizing impÐ °ct of these new finÐ °nciÐ °l innovÐ °tions. Since mÐ °ny derivÐ °tives involve cross-border trÐ °ding, the derivÐ °tives mÐ °rket hÐ °s led to increÐ °sed internÐ °tionÐ °l finÐ °nciÐ °l frÐ °gility Ð °nd the Ð °ttendÐ °nt need for greÐ °ter suprÐ °nÐ °tionÐ °l governÐ °nce of derivÐ °tives. To explore these themes, I will use Ð ° monetÐ °ry theory of production provided by institutionÐ °list economic theory. From the outset, institutionÐ °list Ð °nÐ °lyses of the economic process hÐ °ve incorporÐ °ted the impÐ °ct of monetÐ °ry phenomenÐ ° on the production of goods Ð °nd services. Thorstein Veblen distinguished between pecuniÐ °ry Ð °nd industriÐ °l employments, Wesley Mitchell between mÐ °king goods Ð °nd mÐ °king money, Ð °nd John R. Commons between reÐ °l Ð °nd finÐ °nciÐ °l vÐ °lues. WhÐ °t Ð °ll sought to cÐ °pture wÐ °s Ð ° diÐ °lecticÐ °l relÐ °tionship between money Ð °nd mÐ °teriÐ °l flows. Ð s Dudley DillÐ °rd put it, under mÐ °rket cÐ °pitÐ °lism "the production of goods Ð °nd services by which we live is Ð ° byproduct of the expectÐ °tion of businessmen to mÐ °ke money" [DillÐ °rd 1987, 1623]. In institutionÐ °l Ð °nÐ °lysis, money is described Ð °s hÐ °ving functions beyond thÐ °t of Ð ° medium of exchÐ °nge. Money is Ð ° core component of economizing behÐ °vior under mÐ °rket cÐ °pitÐ °lism becÐ °use it serves Ð °s the numerÐ °ire by which gÐ °in mÐ °y be cÐ °lculÐ °ted in quÐ °ntitÐ °tive terms, Ð °n element essentiÐ °l to whÐ °t MÐ °x Weber cÐ °lled cÐ °pitÐ °l Ð °ccounting, or KÐ °pitÐ °lrechnung. PerhÐ °ps the most importÐ °nt function of money in the mÐ °rket economy Ð °rises from whÐ °t DillÐ °rd [1987, 1625] termed its chÐ °rÐ °cteristic Ð °s Ð ° speciÐ °l form of property. Ð  key feÐ °ture of the use of property is the power to hold or withhold. Moneyholders hÐ °ve the power to grÐ °nt or withhold Ð °ccess to their money cÐ °pitÐ °l, Ð °nd it is this Ð °bility thÐ °t provides one of the meÐ °ns through which monetÐ °ry flows mÐ °y disrupt the

Case Studies Essay Example | Topics and Well Written Essays - 1500 words

Case Studies - Essay Example The key market players of the pharmaceutical industry are the companies originating from USA, Japan, Europe, China, and Brazil. The medicines manufactured by the leading pharmaceutical companies are prevalent across the globe. USA is regarded as the world’s largest market of pharmaceutical and is the also the world leader in the Bio pharmaceutical research. 80 Percent of the research and development in pharmaceuticals is conducted in the laboratories of USA (Select USA, 2013). However, USA is largely dependent on the import of generic drugs and 40 percent of the pharmaceutical is consumed in USA (Select USA, 2013). It is believed that the present market situation of Biologic, over the counter (OTC), and generic drugs reflect the potential of the pharmaceutical market (U.S. Bureau of Labor Statistics, 2011). As per the reports of House of Commons, UK around 650 million prescriptions are prescribed by the general practitioners of United Kingdom (UK) itself (House of Commons, 200 5). The National Health Service which is one of the leading medical organizations of UK sells medicines worth ?7 billion every year and 80 percent of these medicines are manufactured by branded companies (House of Commons, 2005). In the UK the pharmaceuticals industry is regarded to be the most profitable sector after Finance and Tourism. Majority of the pharmaceutical company’s revenue is generated from the USA because it is the world’s largest free pricing market for pharmaceuticals. Marketing Environment Analysis The marketing environment analysis will help us in indentifying the factors that affect the company directly and indirectly. The macro environmental factors affect the activities of the company directly and the micro environmental factors affect the activities of the company indirectly. The micro environmental factors constitute of environmental factors like suppliers, distributors, competitors etc. The macro environmental factors constitute of demographic, economic, socio cultural, political, physical and legal factors. The PEST analysis will be instrumental in determining the external threats and opportunities faced by the pharmaceutical industry in the USA. Political Factors Department of Health The US department of health is a government body which regularly monitors the activities of the pharmaceutical companies. The main task of this government body is to scrutinize the license, clinical trials etc of the pharmaceutical companies. Economic The medicines manufactured and sold by the pharmaceutical companies are expensive because these companies incur huge amount of research and development costs. Post recession majority of the established pharmaceutical companies have closed down their research sites because the cost of research and development is too high and the profit earned by these companies is minuscule (The Guardian, 2013). It is observed that the most of the pharmaceutical companies are incurring losses due to the current economic slowdown (Gallagher, 2012). Socio Cultural Factors The sales of the medicines in the USA are largely influenced by the ageing population and the increasing obesity among the youth. Although, post recession the purchasing power of the common people has reduced the demand of the medicines and

Driving Force of Regionalism Essay Example for Free

Driving Force of Regionalism Essay To what extent and in what ways have the driving forces of regionalism in South-east Asia changed since the end of the Cold War? Regionalism has become a trend in many regions of the world. Among them, Europe, North America and Asia (Asia Pacific region) are crucial ones. Some observers argue that the world order have been divided between these three regions with the existence of the European Union (EU), the North American Free trade Agreement (NFTA) and The Association of Southeast Asian Nations (ASEAN). This divergent part of the world requires comprehensive realization to make sense of how they have developed throughout history. In particular, writing the history of Southeast Asia remains a challenge as it involves the understanding of ‘societies that often took quite different view of the past †¦(and) a region where the implications of that historical tradition may have a political significance’[1]. Clapham notes that it is even more challenging to analyse foreign policy making in Southeast Asia region[2]. The early 1970’s was a significant period for the states in this region as it was during this time that five countries decided to join together and define their position in the Cold War between two superpowers and claimed their neutrality. The fact that ASEAN has come up with such a policy is interesting to look at as it gives not only an insight of the driving forces of regionalism in Southeast Asia but also how these developing states saw themselves and formulate their foreign policy in the post-Cold War period. This paper aims to analyse ASEAN’s behaviour in order to access to what extent regionalism has changed since the end of Cold War in Southeast Asia. In that, regionalism would be conceived as ‘a state-led or states-led project designed to reorganize a particular regional space along defined economic and political lines’[3]. The discussion is divided into four parts. The first part discusses the useful theoretical insights of security community to explain why ASEAN states cooperate in the midst of new security challenge in the region. The second part identifies the diplomacy of ASEAN during the post-Cold War period. Given the confine of this paper, the discussion specifically examines the event of the Spratly Islands and the creation of ARF. In the concluding section, achievements and prospects for ASEAN will be addressed. The central argument that this paper advance is that regionalism in Southeast Asia has changed and the changes have been  driven and constrained by the security condition during the post-Cold War era where a regional power vacuum is found. ASEAN emerged from the Cold War as a regional organization in 1967. With the accession of Cambodia, it seemed to be fulfilling the aspirations of its founding fathers to expand membership to include all ten Southeast Asian countries. However, with the end of Cold War and the settlement of Cambodian conflict, ASEAN is facing a new challenge related to issues of security and stability in the post-Cold War regional environment[4]. According to the Bangkok Declaration of 1967, the goal of ASEAN is to ‘accelerate the economic growth, social progress and cultural development in the region; to safeguard the political and economic stability of the region against big power rivalry; and to serve as a forum for the resolution of intra-regional differences’[5]. The formation of ASEAN should be seen as a means of maintaining peace and stability by providing a forum for the discussion and resolution of regional issues relating to security. There are indeed a number of incidents to show that security issue is the major concern of ASEAN such as the call for a Zone of Peace, Freedom and Neutrality (ZOPFAN), the 1976 Treaty of Amity and Cooperation and ASEAN’s role in the Cambodian conflict in the 1980s. However, with the end of Cold War, ASEAN faced a new challenge to its goal when the security environment of South-east Asia was transformed by the change from the old bipolar Cold War security system to the new emerging multipolar system. The new power pattern in the region forced the ASEAN states to cooperate as they realized the security could be in danger if they do not collaborate to improve the situation. This kind of behaviour of the ASEAN states can be best explained by Deutsch’s discussion of security communities. This was especially evident in the study of regional integration and some scholars argued that the concept of security community provides the most useful framework to analyze ASEAN regionali sm. According to Deutsch, a security community is a group that has become integrated and accompanied by formal or informal institutions or practices in order to assure peaceful change among members of a group over a long period of time[6]. Essentially, members within the community retain their independence and sovereignty. The two attributes of such a community are marked by the absence of war and organized violence. To be more specific, as  Yalem notes, a regional security community is a group of states which have ‘renounced the use of force as a means of resolving intra-regional conflicts’[7]. Deutsch further adds that there should be no contingency planning or war-oriented resource mobilization against other members within a security community. This could be acted as an indicator of whether states have developed ‘dependable expectations of peaceful change’[8]. Furthermore, whether a security community has been achieved can actually ‘be tested operationally in terms of the absence or presence of significant organized preparations for was or larger-scale violence among its members’[9]. When applying the concept of security communities into the study of regionalism, it is import ant to make a distinction between security community and a security regime. Buzan defines security regime as ‘a group of states cooperate to manage their disputes and avoid war by seeking to mute the security dilemma both by their own actions and by their assumptions about the behaviour of others’[10]. Although this seems similar to the concept of security community, there is a major difference in that a security regime refers to a situation where the interests of the actors are both not wholly compatible and competitive. Thus, the resulting relationship is rather hostile and the use of force is hindered only by a balance of power[11]. In comparison, a security community is based ‘on a fundamental, unambiguous and long-term convergence of interests among the actors regarding the avoidance of war’[12]. In this context, ASEAN regionalism is more likely to be conceptualized as the process of building the security community rather than the latter. Although a security community seems to be constructed on the ground of interests and identities rather than the idea of common threat, recent literature sketched by Adler and Barnett stress that a security community can actually be triggered by common threat such as ‘cataclysmic events’[13]. As Adler puts it, the concept of a community is ‘the idea that actors can share values, norms, and symbols that provide a social identity, and engage in various interactions in myriad spheres that reflect long-term interests, diffuse reciprocity and trust, strikes fear’[14]. Furthermore, Hurrell attempts to suggest a series of approaches to study contemporary regionalism. He notes that cooperative arrangements in regional cooperation could serve a number of purposes ‘on the one hand, they can serve as a means of responding to external challenges and of coordinating regional positions  in international institutions or negotiating forums. On the other, they can be developed to secure welfare gains, to promote common values or to solve common problems arising from increased levels of regional interdependence. In the security field, for example, such cooperation can range from the stabilization of a regional balance of power, to the institutionalization of confidence -building measures, to the negotiation of a region-wide security regime.’[15] The concept of security community can be applied to explain the creation and the behaviour of ASEAN. During the time of the Cold War, great power rivalries between the Soviet Union and the US in the region has turned Southeast Asia into a battleground with the regional states being used by the opponents with the attempt to create blocs which support their positions or ideologies in the war. Simultaneously, many states in the region have been oppressed by external powers for centuries and not being treated as a respectable actor in the international agenda. Facing with the same hardship, therefore, they came together and create a region free from external interference. However, with the end of Cold War, the security order in this region is characterized by new factors of conflict and instability and ‘regional policy-makers have expressed misgivings about the strategic uncertainties and conflict-creation potential of a post-Cold War order at the regional level’[16]. Among the regional powers, China, Japan and India are generally being seen as the three leading contenders for influence[17]. For some, the involvement of US in the region as the balance of power is still desirable and the possibility of its withdrawal remains a major worry of the region’s stability[18]. In fact, there are a number of unsolved tensions in the region and most of them revolve around China’s strategic ambitions such as its claims for the Spartly Islands. In responding to the new challenge, the ASEAN states have to reconsider and adjust some of the assumptions and principles underlying ASEAN regionalism in order to contribute to regional security and order embedded in the 1992 Singapore Declaration. In order to examine in what ways the driving forces of regionalism in South-east Asia have changed since the end of the Cold War, it is essential to look at some case studies of ASEAN’s post-Cold War diplomacy: China’s claims for the Spratly Islands and ASEAN’s response Situated in the South China Sea, the Spratly Islands consists of islets and reefs with suspected deposits of oil and gas[19]. The disputes involve China, Taiwan, Vietnam, Philippines, Malaysia and Brunei. Many worried that the dispute will turn into a potential source of armed conflict involving ASEAN members particularly because ‘the likelihood of any agreement on the joint development of the islands involving all the claimants, as proposed by some regional policy-makers and analysts, has limited plausibility’[20]. In view of this, other ASEAN members initiated efforts to address the security issue which was seen as a destabilizing force in the region in the post-Cold War period. Finally in 1989, it was Indonesia alone launched the South China Sea Workshop (SCSW)[21] to promote peaceful settlement of the dispute by emphasizing the lessons of Cambodian conflict and the lessons from ASEAN regional c ooperation. Although the workshop has been extended to include China, Vietnam and Laos in 1991, there were no collective ASEAN position or action on the dispute. The irony lies on the fact that ‘the Spratly seminars are a unilateral Indonesian initiative, resulting from diplomacy not by ASEAN or even a group within ASEAN but by one member country’[22]. The regional community sense was missing in this incident particularly because Malaysia and the Philippines feared that multilateral forum could lessen their negotiating ability thus making bilateral settlements impossible. As a result, they were not willing to support ASEAN to settle the dispute involving other member states[23]. This indicates their determination to uphold national autonomy and also their perspective to view ASEAN only as a confidence-building forum rather than a regional community[24]. Consequently in 1992, China passed a Law on the Territorial Sea and the Contiguous Zone of the People’s Republic of China. The aim of this legislation is for China to formalize far-reaching claims in the South China Sea. The assertiveness of China caused doubt over the effectiveness of the previous launched workshops and made ASEAN members realized that China insisted on unilateral means to solve the problem. ASEAN responded to China’s claims with the ‘ASEAN Declaration on the South China Sea’ issued in the same year. The Declaration emphasized the need to ‘resolve all sovereignty and jurisdictional issues pertaining to the South China Sea by peaceful means  without resort to force’ and it urged all parties ‘to exercise constraint’[25]. It has been pointed out that ASEAN has claimed some success by placing the dispute on the agenda of the ASEAN Regional Forum (ARF) with the support of intense lobbying[26]. At the same time, ASEAN has been criticized for failing to negotiate codes of conduct in that China continued to carry on its bilateral agreement with Vietnam in 1993 and Philippines in 1995[27]. However, in a bigger picture, it made clear that all AS EAN members has developed a respect for the codes of conduct enshrined in the 1976 Treaty of Amity and Cooperation on issues relating to peaceful settlement of conflicts and the non-use of force. Evolution of the ASEAN Regional Forum (ARF) The ASEAN Summit of 1992 declared that ‘ASEAN shall seek avenues to engage Member States in new areas of cooperation in security matters’, therefore, the ASEAN Regional Forum (ARF) was established in 1993 which ‘serves as a multilateral consultative forum aimed at promoting preventive diplomacy and confidence building among the states in the Asia-Pacific region’[28]. Through the ARF, ASEAN hoped to create regional order based on its own norms as well as the new norm of inclusiveness which is essential to cooperative security[29]. In this content, the ARF provided a test of ASEAN’s norms as the membership of ARF included all the major powers of the international system whereby the regional order in this region would also base on the inclusive approach meaning that the major powers would engage in the management of regional order. In 1995, the Philippines discovered the incident of Mischief Reef by China while ASEAN responded by issuing a joint statement criticizing China[30]. It seems this stand of ASEAN fulfils the idea of community, however, it is only a partial fulfillment due to the fact that the ASEAN members have different interpretations of the conflict. ASEAN consensus is always revolved around the norms of peaceful settlement of conflict which is being seen as the guarantee for stability. However, they did not identify with the position of the Philippines, for instance, Thailand considered the dispute as bilateral and not a dispute between ASEAN and China. Again, the event actually put a test on the ASEAN member’s ability to come up with a collective position. As Malik comments on the future of the Southeast Asia regionalism, he points out that to maintain  peace in the region, it is ‘not only founded on the stability of a balance but is sourced in a sense of shared aspirations and common destiny’[31]. In view of this, the lack of consensus among ASEAN member states indicated their unwillingness to demand standards of behaviour from China which only reinforced the ASEAN’s partial fulfillment as a community. In general, the post-Cold War period has posed unleashing of conflicts in the Asia Pacific region which were effectively suppressed during the colonial era and the subsequent period of superpower rivalry[32]. With the end of bipolarity, there is a greater potential of conflict. This paper has examined ASEAN’s behaviour in security affairs during the post-Cold War ear with the objective of assessing the validity of the idea of community. Many scholars have widely acknowledged ASEAN’s potential to become a regional security community from both within and outside the region. Snitwongse notes that although ASEAN may not be able to fully achieve self-reliance, its most striking achievement has been community building[33]. Simon claims that ASEAN is perhaps a security community in which no member would consider the use of force against each other to settle disputes[34]. In the aftermath of the end of Cold War, the absence of war among the ASEAN members is indeed being recognized by many as a great achievement. Based on the discussion of this paper, it has proved that ASEAN has developed some of the attributes of what Adler and Barnett call it as a ‘nascent security community’ where a number of triggering mechanisms including threat perceptions, shared identity and organizational emulation are present. After three decades of progress in promoting peaceful intra-regional order, ASEAN faced its greatest challenge since the end of Cold War as the current regional security environment remains in a state of uncertainty. Nonetheless, the prospect of a regional power vacuum implies the possibility of ASEAN’s further progress while the question remains whether ASEAN itself can fill the security gap by mobilizing its collective diplomatic and political resources. Bibliography Acharya, A., A New Regional Order In South-East Asia: ASEAN in the Post-Cold War Era, International Institute for Strategic Studies, Adelphi Paper 279, London, 1993 Acharya, A., Constructing a Security Community in Southeast Asia: ASEAN and the problem of regional order, London, 2001 Adler, E Barnett, M., ‘A framework for the study of security communities’, in Adler, E. Barnett, M (eds.) Security Communities, Cambridge, 1998 ASEAN Secretariat, ASEAN: An Overview, Jakarta, 1995 Buszynski, L., ‘Declining Superpowers: The Impact on ASEAN’, Pacific Review, 3/3, 1990 Buzan, B., People, States and Fear: An Agenda for International Security Studies in the Post-Cold War Era, New York, 1991 Catley, B. Keliat, M., Spratlys: The Dispute in the South China Sea, Aldershot, 1997 Deutsch, K.W., ‘Security Communities’, in Rosenau, J (ed.) International Politics and Foreign Policy, New York, 1961 Dewitt, D.B., ‘Common, Comprehensive and Cooperative Security’, Pacific Review, 7/1, 1994 Haacke, J., ‘Seeking Influence: China’s Diplomacy Toward ASEAN After the Asian Crisis’, Asian Perspective, 26/4, 2002 Hill, C., ‘Theories of Foreign Policy Making for the Developing Countries’, in Clapham, C. (ed.) Foreign Policy Making in Developing States: A Comparative Approach, Farnborough, 1977 Hurell, A., ‘Explaining the Resurgence of Regionalism in World Politics’, Review of International Studies, 21/4, 1995 Leifer, M., The ASEAN Regional Forum, Adelphi Paper 302, London, 1996 Payne, A. Gamble A., Regionalism and World Order, London, 1996 Simon, S., ‘The Regionalization of Defence in Southeast Asia’, Pacific Review, 5/2, 1992 Snitwongse, K., ‘Meeting the Challenges of Changing Southeast Asia’, in Scalapino, R., Sato, S. Han, S.J. (eds.) Regional Dynamics: Security, Political and Economic Issues in the Asia Pacific Region, Jakarta, 1990 Tarling, N., Southeast Asia: A Modern History, Oxford, 2001 Tow, W.T., Asia-Pacific Strategic Relations: Seeking Convergent Security, New York, 2001 Whiting, A.S., ‘ASEAN Eyes China: The Security Dimension’, Asian Survey, 37/4, 1997 Yalem, R.J., ‘Regional Security Communities’, in Keeton, G.W. Scharzenberger, G. (eds.) The Yearbook of International Affairs, London, 1979

Reflecting Personal Development Study Of Mental Health Nursing Nursing Essay

Reflecting Personal Development Study Of Mental Health Nursing Nursing Essay This essay will illustrate how I developed from being a novice to an expert within my three year study of mental health nursing programme. The chosen topic from my log book to be discussed will be management. Dreyfus and Dreyfus student model (1986) and Benners stages of skill acquisitions (1984) will be used to structure this essay. The stages that students go through in their skills acquisition are novice, advance beginner, competent, proficient and expert (Selinger Crease, 2006).Current evidence based literature such as mentors comments from my ropas including government policies relevant to my practice will be used to explore my strengths, limitations and experiences. Future recommendation for my post graduate as a newly registered nurse will be explored. Names of clients, practice placements and health professionals will remain anonymous to protect and respect confidential in this essay (NMC, 2008). Management is planning, organizing, staffing, directing and controlling in order to achieve your goals (Clark, 2009).Management also involves making good decisions, communicating effectively, motivating staff and being persuasive and sensitive (Manion, 2005).Due to the health care system changes in modern nursing it is vital for a professional nurse to acquire different skills to manage a shift regardless of your specific role (Yoder-Wise, 2003).I took an interest in presenting management as my topic of this essay mainly for the following reasons. Once am newly qualified I might face a challenge of running a shift and management skills will be essential for the shift to be efficient and effective. Management skills are also essential as they are required to obtain a job as a mental health nurse. Hewison (2004) states management in nursing is essential to delivers high standards of care. The above author further state that delivery and organisation of care has been influenced by manag ement ideas and theory throughout its history. First year of training I completed 4 placements starting with an acute ward and next being a hip replacement ward. From there I went to the community where they specialised in children with learning disabilities. My last placement was a day hospital for old people with dementia and depression; this is where I had the most exposure. In my first placement I could not under see lying problems with the patients, for example when it came to observing moods and effects patients get from taking the medication they are prescribed on. My other problem was communicating using the correct terminology in my notes and handover. Swannell (1986) defines communication as imparting or exchange of information, message, letter, etc; Social dealings (Ingram and Lavery, 2009.p.14). Communication skills are essential in healthcare as they help professionals to maximise their management (Darley, 2002). At that time my communication was poor, therefore my management was lacking as its vital and mostly an essential skill in nursing management (Adair, 2009). When I started my last placement I had done research on communication and the same principles of communication applied on different situation. At this placement I managed to reflect on my experiences as a novice, hence improving my skills (Quirk, 2006). I applied knowledge gained from research but still referred to the literature and communication principles taught in year one. I was able to communicate effectively using the right terminology in my notes, hand over, ward round and appropriately with patients. I was able to identify under lying problems portrayed by the patients and interpret them when communicating with staff. Research and applying it to practice helped my skill improve hence enhanced my management (Pilot Beck, 2004). First year of training I started off as a novice because I had minimal knowledge but could not connect it to practice (Dreyfus and Dreyfus, 1986) .Using the work of Benners (1984) Stuart (2007) describes a novice as a new student entering a clinical area without experience but expected to perform. Stuart (2007) further goes on to say they must be given rules and instructions to guide their performance, they do not see beyond the task and underlying problems with a patient. Considering experience gained in year one I was in the novice trajectory. By the end of the first year I was now fairly experienced and considered myself as an advanced beginner no longer a novice (Dreyfus Dreyfus, 1986). In my second year the first practice placement was at a day hospital for older people suffering from dementia. From there I moved to work with the community mental health team (CMHT) treating patients with different disorders. The second placement is where I gained the optimum exposure as different skills where developed. We dealt with patients discharged from acute ward and have been referred to CMHT for ongoing treatment away from hospital settings offering a wide variety of interventions tailored to their specific needs (D.O.H, 2002). My final placement in second year was elective. This was a day centre for adults 18-65 offering a large range of therapy thats beneficial to their aspects of life (France and Kramer, 2005). According to Swansburg Swansburg (2002) planning involves what to do, how, who is to do it, where its to be done and when in order to achieve goals. My last placement was a day centre for older people suffering from dementia and I developed planning skills. I was shift planning and organized daily activities according to their needs (Schultz and Videbeck, 2009). I was involved in care planning under supervision as I was assigned to a patient suffering from depression. This patient used to play in professional bands and his depression started when he stopped. I planned his recovery by completing tasks like contacting professional recording studios and looking into an option to obtain funding to buy his own equipment. This included booking suitable dates and times he can attend to record. I managed to negotiate with the studio to get 3 free sessions but had to attend only when they was no bookings for business purpose. Both my communication and planning skills where implemented succes sfully and no longer followed the maxims used during the initial stages of learning, as I had acquired my skills (Selinger Crease, 2006). Based on this experience I gained decision making skills to contribute to my management. According to Thompson and Dowding (2002) decision making should be logical, have a rationale and concentrate on how decision will be made in a real world. According to Lloyd et al (2007) decision-making is a process of gathering relevant information and analysed to make a decision. Lloyd et al (2007) further clarifies that in a clinical setting, decision making is a situation in which choice is made from a number of possible alternatives considering the outcome is weighed. I applied these skills as I gathered information like contacts and whom to call, weighing distance and cost of travelling from his home to the studio and also obtaining time of recording referring to his schedule. I also gained another management skill in organisation. According to Kneedler and Dodge (1994) organization involves the arrangement of nursing actions orderly and that actions need to be evaluated, ranked and carried out according to the nurse capabilities. I believe I evaluated and ranked my actions as I considered the patients safety, choosing a suitable recording time for both my patient and the studio by making sure its very close, accessible and its during the day. When I finished year 2 I had gained new skills and my communication skills from year one had paid off as the new skills required good communication skills. (Please see appendix 1 and 2). According to Dreyfus and Dreyfus (1986) model of skill acquisition, an advance beginner has the knowledge of key working aspects in practice. I noticed this as I applied knowledge into practice, therefore found it easy applying rules in real a situation. Tsui (2003) states that advanced beginners begin to recognize situational elements, I recognized these elements easily as I had the experience as a novice according to Dreyfus and Dreyfus (1986). According to Benners (1984) I managed to complete tasks using my own judgement which was acceptable to a limited extent. I started of my third year very keen to professionally modify my management skills and taking into account my skills need to adhere with the nursing and midwifery council (NMC, 2008). The first placment was in a mother and baby unit offering therapy which meet individuals physical, psychological, emotional and social needs based on evidence (DH, 2007). The next and final placement of the programme is where I had the optimum exposure in my management skills. This was an acute ward for old people suffering from organic mental health disorders. I applied all management skills acquired in year 1 and 2. At this stage I was practicing as a competent nurse according to Benners (1984). I was initiating and completing tasks without being asked or being monitored but under supervision from my mentor. Management was not only about completing the shift planner. I was now looking at the safety of the ward, reviewing general, constant and special observations, during handover, ward round and CPA. My decision making skills where implemented using assessment tools and the help of staff as we allocated appropriate levels of observations for the patients (The Scottish Government, 2002). I was planning and organizing tasks to tackle on duty and transport for transfers or appointments. I was using the diary for communication and checking tasks to be completed. I also collected and prepared information to be communicated in ward rounds, handovers and CPAs. I was organizing daily activities and decisions being made according to their needs. (Please see appendix 3). According to Cherry and Jacob (2005) stage three of Benners (1984) skills of acquisition state that competent nurses foresee long range goals and master their skills at this stage. Competent nurses are to cope with complex situations by analysing and planning (Dreyfus and Dreyfus, 1986).Dreyfus and Dreyfus (1986) go on to say they have the background knowledge of area practice and ability to use their own judgement to achieve tasks. According to Dreyfus and Dreyfus (1986) a proficient nurse approaches situations as a whole rather than in small portions and tackles situation according to priority. Benners (1984) further states that as they view situations as a whole their decision making is more improved and they also use maxims as guides. Tomey and Alligood (2006) state that level four of the acquisition skill, nurses stand outside the situation and at the same time be part of the situation, fully engaging in the situation. I believe in my practice I had started portraying some abilities of a proficient nurse, integrating my knowledge and experience into a whole (Jasper, 2006). I was running shifts, planning and assigned tasks, incorporating management skills learned in year one, two and three to a level of proficiency by managing ones self, ones practice and that of others. (NMC, 2004). The last part of the stage is the expert level and using Benners model (1984), Sitzman and Eichelberger (2010) state that they no longer, rely on rules, guidelines or maxims to make appropriate decisions for a situation. I believe I did not reach to the stage to fulfil the expert level but have the ability to succeed to expert level after graduating. According to Daly, Speedy and Jackson (2010) reflection is a process of monitoring practice to enable you to improve it. They go on and further state that the following are essential when reflecting, self-appraisal, research for practice, everyday reviewing of practice, feelings and belief, and the consequences. This is the part where I reflect my practice in order to enhance and maintain my practice within competent to expert level for my future practice as a registered nurse. Focused will be my managerial skills to reach expert level. As a newly qualified I will make use of clinical supervision as an opportunity to improve and continue professional development (Royal College of Nursing, 2003).I will engage myself into lifelong learning that will be of benefit to the service users and my profession. This will extend my skills hence making it easier to manage when in critical situations (D.H, 1999). This will also enable me to maintain high standard of care, therefore enhancing manag ement skills (D.H, 2006).I will continue using evidence based practice to offer best possible care and practice(D.H, 2006). I will also avoid favouritism and discrimination amongst staff as they are good management skills (Marriner-Tomey, 2004).This is further supported by Woods (2005) who encourages democratic management as it encourages those you delegate to, to be part of the team and feel valued. I will be aware of the policies and procedures as its essential to understand your work role and responsibilities in the work place hence helps in managing and guide day to day operations (Fradd, 2004).Above all I will undergo a period of preceptorship as a newly qualified, therefore this will provide a structured, supportive bridge during my transition from a student to a practitioner in my managerial skills and other skills (Illingworth and Singleto, 2010). To conclude, after going through both five stages of Dreyfus and Deryfus (1984) and Benners (1984) I also got the opportunity to reflect my three year practice as a whole, therefore this enabled me to see areas I will need to improve in management. I will work towards being an expert as I progress into my profession . Contexts of Nursing   By John Daly, Sandra Speedy, Debra Jackson/2010/Elsevier/ -Perioperative patient care: the nursing perspective   By Julia A. Kneedler, Gwen H. Dodge,1994

Leadership in washing machines market

Leadership in washing machines market To maintain the leadership in the washing machines market, whirlpool Maroc should sustain some effort and add some factors that will add some value to the product and the brand image of the company such as: Whirlpool Maroc must maintain the good relationship with the customer and the good after sell service, maintaining the good quality of the product and the good design of the product, Keeping the same price but trying to decrease it by using the Optional Feature Pricing, Targeting the lower class in the society by a new cheap product (load II. Introduction: In this report I am going to show you the weaknesses that may have whirlpool Maroc on it Marketing Strategy based on some analysis of the whirlpool Maroc website and research I did on the field (MARJAN supermarket) by using some marketing tools such as PESTEL analysis, SWOT analysis, Competitive situation and Marketing Mix. This report will also demonstrate how this company is running it marketing strategy on the Moroccan home appliance market. And finally I will give some recommendation which will be useful for the company to increase there market share and customers satisfaction. III. Current situation: Strategic Analyses 1. Whirlpool Slogan SENSING THE DIFFERENCE 2. Mission, Vision statement and Values Taking in consideration what is mentioned on (marketing strategy MKT306, 2008) and that whirlpool Maroc is subsidiary (Appendix) of Whirlpool Corporation they share the same mission, vision and values: Mission is a measurable goal, every company needs to have to know where it is going, and its current situation along the process. A business can have many different missions under the format of the vision of the business. So, for Whirlpool Corporation the mission is creating with passion a Loyal Customers for life by providing to that customer with a good service quality and reliable product. That customer can be everyone and him the company work to create value. Vision statement is about the future situation that a business wishes to attain; the visions intention is to control, to guide, and to encourage the business as a whole to achieve the desirable state of the business. Whirlpool Corporation considers that every home in every country is the company domain and proud to provide the customer with innovative solution that fit their needs. Also to have good Performance against competitors in the future .and attract global investors with superior returns. Values define the business beliefs, the rules that control the business to the peers, the staff and importantly to the customers. The employees of Whirlpool Corporation are ordered to behave and run the business everywhere in the world under the five values of whirlpool which are: Respect: that means that the relation made in the internal and external environment of the company is based on respect. Integrity: means that the company has no right to do wrong things .the image of the company must be clean. Diversity and Inclusion: the company maintains diversity of ideas and people inside the company and allows everyone to contribute on the creation of values. Teamwork: no right to be selfish, inside the company we are one. Spirit of Winning: encourage of spirit of winning inside every member of the company to reach goals and make extraordinary result. 3. Competitive edge: With revenues more than 550 million MAD (50 Mà ¢Ã¢â‚¬Å¡Ã‚ ¬) in 2008 Whirlpool is the leader of the home appliance market in morocco representing 31% of market share, that is 8% more than the nearest competitor which is FAGOR with 23% (420 M MAD) of market share and 100 years of experience in the appliance sector. Also whirlpool is the first and only home Appliance Company which creates an e-commerce website (whirlpool.ma) to sell their product in morocco. The Moroccan customer is able to know the real price and buying on-line the specific product he like ,and whirlpool provide to the Moroccan customers accessories Unlike other competitors(FAGOR,LG). Whirlpool is present in 23 cities with 122 retailers (32 in Casablanca) no other competitor are providing in their websites about there retailers like whirlpool do. All products of WHIRLPOOL Morocco are guaranteed for 1 year, from the date of purchase. But LG products are guaranteed for 10 years (MARJAN supermarket). Whirlpool is sensitive to their customers needs and requests by building a Service Center for the customers where they can Complaint about problems they have with the product .also they can Complaint by sending e-mails or by phone call. The price of whirlpool washing machine start from 3949 MAD (AWE 6316, 5kg) to 11499 MAD (MAXY 13S, 13kg),so the customers of whirlpool are middle class society and upper class society. Whirlpool Maroc is the only company that provide the customer with wash machine that have Aquasteam system and Microban treatment. Whirlpool provides the wash machine market with 16 models of wash machines. According to Mourad Alem  ,DG of whirlpool Maroc (whirlpool.ma,2011).the mean objective of whirlpool Maroc is to sustain a 10% progression of sells every year by renew each year between 35 and 40% of it offers. 4. SWOT Analysis According to (marketingteacher.com, 2011) The SWOT analysis is a technique that is used to understand the strengths and weaknesses of the business and determine the opportunities and threats that the business might face. Here under, the SWOT analysis of whirlpool Maroc I got based on analyzing information token from the whirlpool morocco website and research made in MARJAN California supermarket: Strengths: -The long history of the company (100 years). This can be used to show that the company is specialized on home appliance and know how to make a good product. Good relationships between the staff. Customers care. Good services. Qualified staff. -Good prices for product and Accessories. -Beautiful design. -Innovative technology 6TH SENSE. Weaknesses: -Weak marketing strategy in morocco. Brand awareness in Morocco: only one spot TV for the wash machine and doesnt consider the culture and the society customs and behavior because this spot TV is made in France and they just copy and past it on the national TV publicity, Also no publicity in newspaper and magazines. -No sponsoring for other sport, event or famous Moroccan people and only sponsoring tennis and BAHIA MOUHTASSINE. Opportunities: Weak competition with local companies (no existence of national companies which made home appliances.) Free trade agreement between THE UNITED STATES and morocco . Moroccan people start using internet for shopping. The equipment rate of washing machines is about 45% according to Mourad Alem, DG of whirlpool Maroc (whirlpool.ma, 2011). Threats: High competition with big companies like: SAMSUNG, FAGOR, LG, BRANDT, ROYAL, ELECTROLUX. Random shocks, (political, social or natural events) such as: Boycotting the brand because it is a USA product. Changes in government policy, (the government may use a contraction monetary policy to prevent inflation which will effect the business). -The purchasing power of the customer. 5. Marketing strategy, Aims and Objectives As defined on the Philip Kotler and Kevin l. Keller book (Marketing Management 12 ed., 2006), the marketing strategy, aims and objectives is what unique position will the company be able to achieve. A marketing strategy is about the designed marketing plan to achieve a certain marketing objectives; there might be some objectives like becoming the market leader. The strategic plan here is a planning with details includes a marketing research, and next evaluating a marketing mix to become the leader. Every company needs to have marketing objectives to work on and achieve the strategy. In a marketing strategy, time is everything as long as the company takes the advantage to plan, to distribute, and to develop. (part1, chapter2, Developing Marketing Strategies and Plans.p35) In morocco whirlpool Maroc based its main advertising program on sponsoring the Moroccan tennis player BAHIA MOHTASSIN. This is publicity for the 10th anniversary of whirlpool Maroc in Morocco in association with Bahia Mouhtassine N °1 Moroccan womens tennis player. The other thing, the whirlpool Maroc marketing strategy is based also by providing product such as a washing machine which is designed as an environmental friendly product in accordance to customer expectations. This product line is named Green Generation which is specified by 4 characteristics: Reduce your consumption of energy 10% less electricity consumption compared to the energy label class A. 6TH SENSE technology is an innovation made by whirlpool engineers. The Power of Steam. The objective is to gain competitive advantage and sustain their leadership especially over the wash machine market and other component of home appliance market in general. IV. Recommendations 1. Segmentation Targeting Whirlpool Maroc (whirlpool.ma, 2011) is using a demographic segmentation such as: social class segment, income segment, also taking in consideration geographic segmentation. The Moroccan consumers have evolved in the last few years; they are expressing the need of washing their cloth with less energy and efficiently with good price and most of all eco-friendly. They also want customized washing machines such as washing machines that have different colours and designs. The target market that the company is targeting is composed of people who want to participate in the process that the world is adopting to protect the environment. Indeed whirlpool Maroc is segmenting a middle class and upper class with medium income and plus .targeting them with 16 model of washing machines with prices starting from 3949 MAD (AWE 6316, 5kg) to 11499 MAD (MAXY 13S, 13kg) and including characteristics made for the benefit of the consumer: 6th sense and Aquasteam technology, low consumption of energy and well designed. Also with a large number of stores (122) located in different locations (23 cities) allow Store managers to stock products that suits the local community (MARJAN, ACIMAà ¢Ã¢â€š ¬Ã‚ ¦etc) covering the entire territory of Morocco kingdom. In my opinion whirlpool Maroc should target the lower class in the society with economic washing machines. For example a washing machine with low load (5 kg and less) with cheap price under 2000 MAD (200à ¢Ã¢â‚¬Å¡Ã‚ ¬). 2. The marketing mix 2.1 Product: Whirlpool Maroc (whirlpool.ma) is offering 16 washing machines with modern design, 2 color whit and gray, load starting from 5kg to 13kg, and integrating 5 characteristic which are the main characteristics of the Green Generation product line: Reduce the consumption of energy by 40% (compared to a unit of energy class A), optimizing the chemical action and enhancing the mechanical action of the cycle, for a perfect washing result. Whirlpool washing machines are making an effort for the environment, 10% less electricity consumption compared to the energy label class A. With this chemical treatment, whirlpool washing machine stays cleaner, fresher and more hygienic for longer. with Microban (a leader in antibacterial solutions), Whirlpool has developed a special treatment that helps reduce bacterial growth, odors and mould in the detergent drawer, a particularly sensitive part of the washing machine . The 6th sense ensures perfect wash results in continuously optimizing the energy consumed the amount of water and washing time. 6TH SENSE technology recognizes the size of the load by special sensors, and automatically adjusts resources, savings up to 50% on energy, water and time. The load is continuously monitored throughout the wash cycle and ensuring optimal washing performance. Uses the natural power of steam to gently eliminate the toughest stains and sanitize the clothes, even at low temperatures. The steam injected into the drum to maintain a constant temperature for longer, thus increasing the efficiency of washing. The steam relaxes the smooth fibers and allows the detergent to penetrate more deeply into your clothes to remove the toughest stains. As recommendation I believe that whirlpool will have more market share if it produces washing machines that can be transportable, with a low load under 5kg to take it to a camping for example. Also by providing washing machines with more colors, so the customer can fit it with his interior home design and why not try to give the customer more than 1 year of warranty. Finally whirlpool should explore the market of heavy washing machines with load more than 13kg like the company LG (www.lg.com/ma, 2011) did with the LG F12588FD with 15kg of load. 2.2 Price: Like The vast majority of companies, whirlpool Maroc (whirlpool.ma, 2011) is developing Product line and use price steps. Indeed whirlpool Maroc washing machines have the price (out promotion) starting from 3949 MAD (AWE 6316, 5kg) to 11499 MAD (MAXY 13S, 13kg). As recommendation I think that whirlpool Maroc will increase it profit by following the Optional Feature Pricing(Neil H. Borden,1965), for example: decreasing the price of the washing machine but once the customer like the product, the sales assistance convince him of spending more money to get more Features such as customising the wash machine to fit the kitchen wall color or to buy a chemical treatment to clean the washing machine from outside and reducing the rate of that the washing machine get rusty . Finally I think that whirlpool Maroc will decries the prices if it build it factories in morocco and benefit from the Political, Economical, Social, Technological, Legal and Environmental factor of the country.(see appendix) 2.3Place: Whirlpool is present in 23 cities with 122 retailers such as supermarkets (MARJAN, ACIMA) and home appliances stores (BIOUGNASH, LE COMPTOIR, CRAMER) and that is covering the entire territory of morocco. However, I think that whirlpool Maroc should take in consideration the traditional markets called souk such as: derb ghalef, souk anamoudaji. 2.4Promotion: Whirlpool Maroc (whirlpool.ma, 2011) is promoting with only one spot TV a year and 5 companions presses this last 10 years about washing machine .whirlpool Maroc also launched a website (whirlpool.ma), sponsoring the woman tennis player BAHIA MOUHTASSINE, made Partnership with Helga Heidrich SOS animals foundation and HABITAT FOR HUMANITY association, and occasionally decries price of it product in some event such as week of price cut in supermarkets and home appliances stores. Observing the marketing communication of whirlpool Maroc, I think that whirlpool Maroc will have more impact and will made powerful brand awareness in the Moroccan society if whirlpool made more than 1 spot TV a year and more companion press taking in consideration on these advertising the characteristics of the Moroccan culture and society , also sponsoring other sport and Athletes such as soccer, basket ball, golf, and be more social by creating partnership with orphans association such as BAYTY and MOHAMED V foundation. In addition 2.5People: According too Whirlpool Maroc (whirlpool.ma, 2011) their employees must be creative, take risks and be modest with the customer. They are women and men of different nationalities, cultures, backgrounds and sensibilities and they bring to Whirlpool different views and work together around a common goal. Whirlpool Maroc future relies on innovative thinking and intelligent action. Whirlpool Maroc offers them the opportunity to work in multicultural teams and diverse including teamwork and mutual respect are an integral part of entrepreneurship. All that characteristics to have qualified stuff that can add value for the company and most of all satisfy the customer need with a good after sell service. In my opinion whirlpool has good relationship with the customer but it will be better if they launched a website in Arabic because according too (HCP.ma, 2011) only a minority in morocco who can speak and read French even if its our second language. 2.6Process: When I have visited MARJAN supermarket, I found that the salesman was kind and qualified also that Home Delivery was for free .but to obtain the warranty you should register your washing machine by your self in the website of whirlpool Maroc. So I suggest that it will be more efficient if the consumer can register the product in the same place not to go home and register it. 2.7Physical evidence: I liked the idea that you can test the machine before take it home. What I suggest for whirlpool Maroc is to protect the body of the washing machines with Plastic Film, because people keep hitting it with their supermarket carts. Its a picture I took in MARJAN supermarket .in the right: whirlpool MAXY 13S (13kg). In the left: LG F12588FD (15kg). V. Conclusion In conclusion I think that whirlpool Maroc has good position among it competitors ,but I think also that whirlpool Maroc has to make some effort to sustain this leadership position by introducing some factors to it marketing strategy which will add some value to the company product and have more brand awareness in the future.

Claude McKay & Jean Toomer Essay -- essays research papers

Claude McKay was born on September 15th 1890, in the West Indian island of Jamaica. He was the youngest of eleven children. At the age of ten, he wrote a rhyme of acrostic for an elementary-school gala. He then changed his style and mixed West Indian folk songs with church hymns. At the age of seventeen he met a gentlemen named Walter Jekyll, who encouraged him to write in his native dialect. Jekyll introduced him to a new world of literature. McKay soon left Jamaica and would never return to his homeland. In 1912, only 23 years old, Jekyll paid his way to the United Sates to study agriculture at Tuskegee Institute. Before leaving Jamaica, McKay had gotten a reputation as a poet. He had produced two volumes of dialect poetry, Song of Jamaica and Constab Ballads. His work is said to always echo both the British colony’s musical dialect and the sharp anger of its subject race. McKay moved to Harlem, New York in 1914, during a very discriminating time. His first American poem appeared in 1917. Of all the Renaissance writers, he was one of the first to express the spirit of the New Negro. By 1921, McKay had become the associate editor of a magazine called, The Liberator, a socialist magazine of art and literature. In 1922, Harcourt, Brace and Company published a collection of seven poems called, Harlem Shadows. This made him receive the status of being the first significant black poet. Even though he was considered an African-American icon, McKay said he still considered himse...